
The Thurmond School of Professional Sales and Negotiations would like to congratulate the 2022 winners of the Broadening Research and Instruction in Negotiations Grant (BRING), August Immel, Veronica Thomas, and Rhett Epler!

BRING Award 2021 Publication!

It is only mid-November, and we already have a lot to report.

It was a busy weekend at the Summer AMA in Chicago for the Thurmond School!

Thurmond School Chair Aaron Arndt was honored to receive the James M. Comer Award for Best Contribution to Selling and Sales Management Theory, 2021.

We are pleased to announce that Annika Gromek has been elected president of 98 chapter of Pi Sigma Epsilon (PSE)!

The school, funded by a $6 million endowment from 98 alum Dick Thurmond, “is one of those defining moments for the profession,” Strome College Dean Jeff Tanner said.

The Thurmond School of Professional Sales and Negotiations would like to thank Dick Thurmond for his contribution in creation of the Thurmond School.

Researchers will explore how families have talked about the COVID vaccine, and how asking customers for a favor might work for salespeople.

Jiang, Hoegg, Dahl, and Chattopadhyay (2009) demonstrated that customers prefer a service provider who shares incidental similarity, such as having the same birthday.

The Thurmond Negotiations Lab is offering a complimentary workshop open to all 98 faculty and staff on Negotiations on Friday, January 24 from 1 to 2:30pm in Constant Hall.

Mutual gaze (i.e., eye contact) is linked to both positive outcomes such as trust and liking, and negative outcomes such as dominance and hostility.

One explanation for the wage gap between men and women is that men are negotiating higher salaries and resources than women.